Last Updated: December 2025
Welcome to RightFooted Foundation International Inc. (“RightFooted” “we” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully.
By accessing or using rightfooted.org and various related websites, products, and services (collectively, the “RightFooted Services”), you agree to be bound by this Privacy Policy and all of the terms incorporated herein by reference. By using the RightFooted Services and/or submitting or collecting any personal data via the RightFooted Services, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. IF YOU DO NOT CONSENT AND AGREE WITH THE TERMS OF THIS PRIVACY POLICY, YOU CANNOT, AND WE DO NOT AUTHORIZE YOU TO, ACCESS, BROWSE, OR USE THE RIGHTFOOTED SERVICES.
Rightfooted is not a “covered entity” or “business associate” as those terms are defined under the Health Insurance Portability and Accountability Act of 1996, as amended (“HIPAA”). The products and services offered through the Rightfooted Services are not subject to HIPAA, and any personal information provided to Rightfooted is instead governed by this Privacy Policy. By consenting to the terms of this Privacy Policy, you provide your authorization for Client to collect, use, and store the information you provide.
Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws, including, but not limited to, the California Consumer Privacy Act (“CCPA”), the California Privacy Rights Act (“CPRA”), the Virginia Consumer Data Protection Act of 2021, the Colorado Privacy Act of 2021, the Utah Consumer Privacy Act of 2022, the Connecticut Data Privacy Act of 2022, the Texas Data Privacy and Security Act (“TDPSA”), the Oregon Consumer Privacy Act (“OCPA”), the Montana Consumer Data Privacy Act, the Tennessee Information Protection Act of 2023, the Iowa Consumer Data Protection Act of 2023, the Delaware Personal Data Privacy Act of 2023, the Nebraska Data Privacy Act of 2024, the New Hampshire Privacy Act of 2024, the New Jersey Data Privacy Act of 2024, the EU General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation (“UK GDPR”), and the Canadian Personal Information Protection and Electronic Documents Act (“PIPEDA”).
We receive personal information as described to you at the point of collection, pursuant to your consent, and/or when you voluntarily provide us with personal information, including:
(1) individual information (such as your e-mail address, shipping address, and phone number);
(2) company information (such as your company’s address); and
(3) other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as passwords, and personal information in messages you send to us.
We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.
In order to access and use certain areas or features of the RightFooted Services, you consent to our collection and use of certain information about your use of the RightFooted Services through the use of tracking technologies or by other passive means, including when you receive, open, engage, forward, and/or click through the Services. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to the RightFooted Services, search engines used, the internet protocol (IP) address used, the length of time spent on the RightFooted Services, the pages you looked at on the RightFooted Services, other webpages you visited before and after visiting the RightFooted Services, the type of device and/or internet browser you have, the frequency of your visits to the RightFooted Services, and other relevant statistics (collectively “Traffic Data”).
We collect information (including personal information and Traffic Data) when you use and interact with the RightFooted Services, and in some cases from third party sources. Such means of collection include:
We may use tools outlined below in order to provide the RightFooted Services, advertise to, and better understand users.
We may use a type of advertising commonly known as interest-based or online behavioral advertising. This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display RightFooted ads to the user based on the user’s interests (“Behavioral Advertising”). Our partners may include third-party advertisers and other third-party service providers, and such partners may collect information when you use the RightFooted Services, such as IP address, mobile device ID, operating system, and demographic information. These Tracking Tools help RightFooted learn more about our users’ demographics and Internet behaviors.
If we process Cookies based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time by contacting us at rightfootedfoundation@gmail.com. Please note, if you exercise this right, you may have to provide your consent on a case-by-case basis to enable you to utilize some or all of the RightFooted Services.
You may be able to reject Cookies and/or mobile device identifiers by activating the appropriate setting on your browser or device. Although you are not required to accept RightFooted’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the RightFooted Services.
This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for the privacy practices of any third party. Please be aware that some third-party Cookies can continue to track your activities online even after you have left the RightFooted Services.
Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including RightFooted, do not proactively respond to DNT signals. For more information about DNT signals, visit http://allaboutdnt.com.
New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allow users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it.
We employ artificial intelligence (AI) technologies (“AI Systems”) to enhance the performance and functionality of the RightFooted Services which includes tailoring your experience through automated processing based on your activity using the RightFooted Services. The AI Systems work by analyzing your usage patterns, preferences, and other interactions within our services to predict your interests and preferences. The insights gathered allow us to improve our service offerings, provide personalized content and advertising, and enhance user satisfaction.
By using the RightFooted Services, you consent to the use of AI as described in this Privacy Policy. We encourage you to review your privacy settings regularly to ensure they continue to reflect your preferences.
For more information on your rights and how we use AI, or if you have any concerns about automated decision-making processes, please contact us at rightfootedfoundation@gmail.com.
Our AI Systems collect data that you provide directly or indirectly through your interactions with the RightFooted Services. The data collected may include, but is not limited to:
Our AI Systems may make automated decisions including:
You have the right to:
We are committed to using AI responsibly. To this end, we implement the following safeguards:
We do not engage in automated decision making. We may use information (including information that has been de-identified and/or aggregated) to better understand who uses the RightFooted Services and how we can deliver a better user experience. We use information, including personal information, to provide the RightFooted Services and to help improve the RightFooted Services, to develop new services, and to advertise our services. Specifically, such use may include:
By providing your name, e-mail and/or phone number and checking a box, clicking the “send” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, prerecorded, and/or automated calls and messages, to that email or phone number. After signing up, you will receive a confirmation e-mail or text message from RightFooted on your mobile number. This agreement is not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered. We may discontinue these programs at any time without notice.
In certain circumstances, and in order to perform the RightFooted Services, we may share certain information about you as described in this section:
We have collected the following categories of sensitive personal information from consumers within the last twelve months:
We do not use or disclose sensitive personal information for purposes other than those specified in the CCPA/CPRA.
Any information you send to us electronically, while using the RightFooted Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.
You can choose whether or not to provide personal information through the RightFooted Services. We will not discriminate against you for exercising any of your rights relating to your personal information and will not (i) deny you goods or services, (ii) provide you with a different level or quality of services, or (iii) charge you different prices for services for doing so.
In the preceding 12 months, we collected and disclosed for a business purpose the following categories of personal information about California consumers:
Category | Examples | Collected? | Categories of Recipients |
Identifiers | Name, address, e-mail address, IP address | Yes | i.e., Organizations providing services to RightFooted; Payment Processors; Shipment/Distribution providers; CRM |
Personal information categories listed in the California Customer Records statute | Name, professional-related information; and employment-related information | Yes | i.e., Organizations providing services to RightFooted; CRM |
Protected classification characteristics under California or federal law | Name, age, citizenship, nationality, ancestry, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, proof of eligibility to work | Yes | i.e., Organizations providing services to RightFooted; Grant providers (anonymized data); CRM |
Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes | i.e., Organizations providing services to RightFooted; Payment Processors |
Internet or other similar network activity | Browsing history, search history, information on a consumer’s interaction with the RightFooted Services | Yes | i.e., Organizations providing services to RightFooted; CRM |
Geolocation data | Location and movement data | Yes | i.e., Organizations providing services to RightFooted |
Professional or employment-related information | Proof of eligibility to work, resumé, other professional-related information and employment-related information | No | |
Biometric information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | No | |
Non-Public Education Information | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records | No | |
Inferences from the foregoing | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes | i.e., Organizations providing services to RightFooted; CRM |
Purposes for Collection, Use, and Sharing. We use and disclose the personal information we collect for our commercial purposes, as further described in this Privacy Policy, including for our business purposes with our partners and service providers as follows:
Your Rights. If you are a California resident you may have the following rights under the CCPA/CPRA in relation to personal information we have collected about you, to the extent required by the CCPA/CPRA and subject to verification:
Right to Know/Access: You have the right to request certain information about our collection and use of personal information about you as described below:
Right to Delete: You have the right to request that we delete certain personal information we have about you.
Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of your privacy rights.
Right to Correct: You have the right to request that we correct inaccurate personal information regarding the information you provide us.
Right to Restrict the Use of Sensitive Personal Information: You have the right to restrict the use of your sensitive personal information.
Right to Access Information on Automated Decision-Making: You have the right to access information collected through automated decision-making. Additionally, you can opt-out of our use of automated decision-making related to your personal information.
To make a request in relation to the above rights, please contact us using the information in Section 14 below. To fulfil your request, we will need to verify your identity. Only you or someone legally authorized to act on your behalf may make a request related to your personal information. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that you authorize them to act on your behalf.
If our processing of your personal information is subject to GDPR, UK GDPR, and/or PIPEDA, and unless subject to an exemption, you may have the following rights with respect to your personal information:
Right of Access: You have the right to view and request copies of your personal information.
Right to Rectification: You have the right to request that your inaccurate or outdated personal information be updated or corrected.
Right to be Forgotten/Right to Erasure: You have the right to request your personal data be deleted, upon providing verification to us.
Right to Restrict Processing: You have the right to request the restriction or suppression of our processing of your personal information.
Right to be Informed: You have the right to be informed about the collection and use of your personal information.
Right to Data Portability: You have the right to ask for your personal information to be transferred to you or to another controller.
Right to Withdraw Consent: You have the right to withdraw previously given consent to process your personal information.
Right to Object: You have the right to object to the processing of your personal information.
Right to Object to Automated Processing: You have the right to object to decisions being made with your personal information solely based on automated decision making or profiling.
We will need to verify your identity to process any requests described in this Section and may deny your request if we are unable to verify your identity. Government or other identification may be required.
If you are a resident of the European Economic Area (“EEA”), when we process your personal information, we will only do so in the following situations:
If your personal data is subject to GDPR or UK GDPR, we will transfer personal data from the EEA to a location outside the EEA only when there has been a documented adequacy determination, or where we have confirmed adequate privacy protections. If your personal data is subject to PIPEDA, we will transfer personal data from Canada to locations outside Canada only where we have confirmed adequate privacy protections. If we transfer personal data to a third party acting as our agent, we will also obligate the third party to have adequate privacy protections in place.
We retain personal information about you for as long as necessary to provide you the RightFooted Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally.
The RightFooted Services are not intended for use by children. Individuals under the age of 18 may not use the RightFooted Services. RightFooted does not knowingly collect any information from children. If you are under 18, do not attempt to register for the RightFooted Services or send us any personal information. By accessing, using and/or submitting information through the RightFooted Services, you represent that you are not younger than 18 and that you have authority to do so. If you are a parent or legal guardian of a minor child, you may, in compliance with this Privacy Policy, use the RightFooted Services on behalf of such minor child. Information you provide through the RightFooted Services on behalf of a minor child will be treated as personal information as provided herein. If you use the RightFooted Services on behalf of another person, regardless of age, you represent and warrant that you have authority to do so.
The RightFooted Services may contain links or content from third party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website. If you visit a third-party website, you are subject to the privacy policy of the applicable third party and we are not responsible for the policies and/or practices of any third party. We encourage you to ask questions before you disclose your information to others.
The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of the RightFooted Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE RIGHTFOOTED SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES.
The data controller for the purposes of GDPR, UK GDPR, PIPEDA or other data protection laws is RightFooted. If you have any questions about this Privacy Policy, please contact us at rightfootedfoundation@gmail.com or at:
RightFooted Foundation International Inc.
Attn: Jessica Cox
Address: PO Box 68036, Tucson, AZ 85737
Phone: +1 (520) 505-1359